Growing the Grassroots Through the Latitude Fund

Traditional philanthropy often leaves little room for the internal growth and agility that grassroots organizations need to thrive. The Latitude Fund was created to close this gap—offering flexible, rapid-response support so that small, justice-focused groups can build capacity, seize opportunities and plan for the future.

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The Jacob and Terese Hershey Foundation launched the Latitude Fund in 2024 after hearing from grantee partners that real-time funding for internal needs can be a game-changer for community-based groups. The Latitude Fund provides quick-turnaround grants to Texas-based grassroots organizations working on environmental and reproductive justice, and unlike grants for programming or operations, Latitude Fund grants support time-sensitive investments for core capacities such as leadership development, strategic planning, self-care and healing practices.

For example, AliefVotes was founded in 2022 with a vision to empower youth civic engagement in Southwest Houston through the lens of environmental justice. As the organization prepared to expand its programs, a Latitude Fund grant provided funds for staff training and development, allowing the organization to invest in its people and purpose. Madres del Parque, a community-based group that advances park equity and access in the Gulfton neighborhood of Houston, accessed the Latitude Fund to set up an accounting system as they stepped into independence after operating under a fiscal sponsor. The Amarillo Reproductive Freedom Alliance, a volunteer-led group that educates residents about reproductive rights, used a Latitude Fund grant to engage a strategic planning consultant to help formalize its organizational structure and programming. And Solar Austin, a nonprofit working to grow the solar energy workforce and expand access to clean energy in Austin, used Latitude Fund resources to equip its board and staff with training to lead with equity and intention.

According to AliefVotes Program Director Tommy Wan, “The Latitude Fund played a pivotal role in shaping our core mission of developing youth leaders in Southwest Houston – we were able to invest not only in our students but also in our talented staff through rapid, targeted professional development.”

People plantingThe Latitude Fund employs a participatory approach to decision-making, with a dedicated committee of leaders who have extensive grassroots experience making grant award decisions.  According to committee member Dave Cortez, Director of the Lone Star Char Chapter of the Sierra Club, “Community-based grassroots organizations are the backbone of the movement for justice and equity. Often unexpected needs or opportunities arise with little notice or lead time. Without flexible, timely support, we risk losing vital groups, critical opportunities and committed leaders—not because of a lack of vision or impact, but because they lacked just a bit of breathing room. The Latitude Fund continues to demonstrate that even modest investments in organizational health can create lasting change.”