Home to several of the fastest-growing cities and counties in the nation, the population of Central Texas is projected to grow by over 60 percent by 2050. More people and pavement places the iconic Hill Country landscape at risk, along with the clean water, abundant wildlife, working agricultural lands and unique recreation opportunities it supports.

With support from the Jacob and Terese Hershey Foundation, the Hill Country Alliance convened partners from the Hill Country Conservancy, the Texas Land Trust Council and the Land Trust Alliance to consider strategies for protecting the most ecologically valuable lands as the region grows.
The partners took stock of conservation progress made to date and considered the capacity that would be needed to significantly accelerate the pace and scale of land protection. The partners also learned from peers in Oregon, who worked together to leverage philanthropic funding to build the capacity of local land trusts – the nonprofits that protect ecologically-beneficial lands through easements and acquisitions – and dramatically increase conserved lands.
After gathering feedback from a range of stakeholders, in early 2025 the partners launched the Conservation Accelerator Project, a 10-year initiative intended to conserve 550,000 acres of ecologically valuable Hill Country lands, doubling the acreage conserved over the past 30 years, as well as provide expanded and equitable opportunities for public access to nature.
Guided by community-centered conservation and collaborative decision-making, the initiative will serve to build the capacity of local land trusts so they are prepared to scale their work; secure new sources of public and private funding to support an expanded pipeline of land protection projects; establish a “strike fund” to provide funding for fast-moving conservation deals; and build public support for conservation and access to nature. The partners plan to regularly measure and report on the initiative’s progress and impact, and have committed to share lessons learned with their conservation peers.
“The pace of change in the Hill Country has accelerated in the last five years,” said Katherine Romans, Executive Director of the Hill Country Alliance. “Only by scaling the impact of the conservation community can we ensure that all the things we love most about the heart of Texas are here for our kids and grandkids to enjoy.”